What role can communication play in solving big societal issues?

Communication is seen by many not only as the root of all evil, but also as the solution to all problems. Because if only there had been better communication about the corona measures, global warming, the dangers of obesity, we wouldn’t be in trouble now. But how easy is it actually to convince people? In his newly published Dutch article, Hans Hoeken tries to explain why this is so difficult based on recent scientific literature. He addresses the question of what role communication can play in dealing with the major challenges we face. The article has been published open access, so it is freely accessible through this link.